The diagnosis, the fix, the revenue to prove it
Deep domain expertise plus ground-truth perspective most consultants don't have
Twenty-plus years in marketing, copywriting, and SEO, in-house, agency-side, and independent, back that diagnosis with results: 200% organic growth at Microsoft, an 88% increase in clinic appointments at UW Medicine.
With the ability to see patterns and improve customer decision journeys, I bring this same robust approach to travel and hospitality where I evaluate booking decisions, page comparisons, and the difference between a listing and the actual stay firsthand—all across properties and platforms worldwide.
That lived experience, paired with conversion implementation, shapes every recommendation I make. And my clients are the center of the work I do — whether the goal is to increase revenue or stop it from slipping through bad SEO or weak conversion paths.
U.S. military service is part of my background, too — those years shaped a lot of what shows up in my drive for exploration, adventure, and getting the job done right.
Fun beyond my work
17 marathons, and always training for the next.
Walking is my daily default mode of transportation. It helps me notice details and ground myself in community.
This same pace defines my travel. Slow and always solo, worldwide, with no itinerary handed off to someone else to manage.
Every property, platform, promise gets tested in person, which is exactly where the perspective on this site comes from.
I'm also an avid chess player, always up for a game. Each match is a strategy exercise, reading my opponent three moves ahead.